Increase repeat purchases with rewards, balances, and customer credits
Let customers pay with rewards, balances, and stored credits. Build gift cards, cashback, prepaid funds, and loyalty experiences powered by secure customer balances.
Typical for
Why merchants need wallets and loyalty
Slow repeat checkout
Customers abandon when forced to re-enter payment info for every purchase.
Inflexible loyalty programs
Traditional loyalty systems lack real-time rewards and flexible redemption options.
Complex gift card infrastructure
Building gift card systems requires custom balance tracking and redemption flows.
Delayed marketplace payouts
Sellers wait days for funds while marketplaces handle complex settlement logic.
No cross-channel balance
Customers cannot use earned rewards across web, mobile, and WhatsApp.
How Orangepill helps
Customer wallets with stored balance
40-50% faster repeat purchases using wallet balance
Points and rewards with custom rules
Real-time rewards with expiration, tiers, and redemption options
Gift card system with tracking
Launch gift cards with balance checks and redemption in days
Instant marketplace wallets
Pay sellers instantly with automated balance transfers
Unified balance across channels
Customers use rewards on web, app, and WhatsApp seamlessly
Wallet lifecycle
From earning to spending, wallets work across your entire customer journey.
Customer at checkout with stored balance
Wallet + loyalty + rewards engine
Faster checkout, repeat purchases
Customer earns balance
From purchase cashback, referral bonus, or promotional campaign. Balance credited to wallet instantly.
Wallet updated with ledger entry
Transaction recorded with timestamp, description, and audit trail for compliance.
Customer checks balance
View balance in app, web portal, or WhatsApp. Real-time sync across all channels.
Customer redeems at checkout
Use wallet balance as payment method. Automatically deducted with fallback to card if insufficient.
Balance history tracked
Complete transaction history available for customer support and reconciliation.
Works with your commerce stack
How merchants grow with this
Gift cards - Customers buy and redeem gift cards with balance tracking and expiration rules
20-30% new customer acquisition
Cashback rewards - Earn credits on purchases, automatically applied at checkout
25-35% increase in repeat purchases
Loyalty points - Tiered rewards programs with points that convert to discounts or perks
40-50% faster checkout with balance
Store credits - Issue refunds or promotional credits that customers spend on future purchases
Real-time balance updates
Prepaid balances - Customers load funds and pay instantly without entering card details
3x faster repeat checkout
Built for production
Increase repeat purchases
Step-by-step guide with code samples
What to read next
How pharmacies collect payments across channels
Operator memo on regulated commerce, multi-channel collection, and the wallet/loyalty layer that holds it together.
Why payment orchestration matters in LATAM
The operator case for orchestration, how wallets and loyalty plug into a serious payment operating model.
Financial operations
Wallet balances and reserves managed by the same ledger as payments and settlement.
Sell in WhatsApp
Pair stored balances with the conversational channel customers actually live in.