Why We Rebuilt Orangepill for Modern Commerce

Two years ago, Orangepill was a payment infrastructure company. Today, we’re a commerce growth platform. Here’s why we made that shift.

The Problem We Saw

We built great payment infrastructure. Bre-B integration, multi-PSP routing, wallet ledgers. Developers loved it.

But when we talked to merchants, they said:

“This is cool tech, but I need to sell more.”

Payments are a means to an end. The end is revenue growth.

What Merchants Actually Need

We spent 6 months talking to ecommerce operators, WhatsApp sellers, and marketplace founders across Colombia, Mexico, and Brazil.

They told us:

“My WooCommerce checkout loses 30% of customers.” Not because of bad UX. Because Bre-B isn’t available at checkout, and customers close the tab.

“WhatsApp sales are growing 10x faster than my website.” But there’s no way to take payment without copy-pasting links. Sales teams spend 4 hours a day on manual payment confirmations.

“I want to launch loyalty rewards.” But building wallet infrastructure takes 6 months and a team of 5 engineers.

“Failed payments cost me 15% of revenue.” Because there’s no smart routing, no retries, no fallback to alternative methods.

What We Built Instead

We kept the payment infrastructure. But we wrapped it in tools that drive commerce outcomes:

WooCommerce + Shopify Plugins

Install in 5 minutes. Accept Bre-B, PSE, Nequi, cards, wallets. Enable WhatsApp checkout. Done.

WhatsApp Commerce

Turn conversations into transactions. No redirects, no app switching. Payment happens inside chat.

Wallets & Loyalty

Launch stored value accounts and rewards programs in days. No ledger engineering required.

Payment Optimization

Smart routing, automatic retries, fallback methods. Turn 70% approval rates into 85%+.

AI Shopping Assistants

Conversational commerce powered by memory and tools. Customers get help 24/7, purchases complete automatically.

The Results

Ecommerce operators: 15-25% higher approval rates within 30 days

WhatsApp sellers: 3x faster order processing, 60% higher conversion

Marketplace platforms: Instant seller payouts, 40-50% faster checkout with wallets

Enterprise buyers: 10-15% revenue recovery from previously failed transactions

Still Infrastructure, But Different

We didn’t stop being an infrastructure company. The payment rails, APIs, and webhooks are still there.

But now they’re means to an end: helping businesses grow revenue in Latin America.

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